Hotels have a new revenue generating tool with “Plazoom,” a revolutionary multimedia system.

Burbank, CA (July 15, 2007) – Hotel and Motel operators, shackled by restrictive contracts and profit depleting revenue sharing agreements with cable company operators now have an option, called “Plazoom.”

Plazoom is an interactive multimedia system that can profitably deliver movies, music, computer games and Internet communications to properties of 25 to 250 rooms. Hotel operators can select and control the content that they deliver to rooms and retain 100% of the revenues. Using already installed cabling, wireless keyboards and game controllers, Plazoom can deliver DVD, MP3, M4P (iTunes), MPEG, AVI and other file formats to HDTVs in each room. Alternatively, free movies, games and e-mail service can be offered to attract more guests. This can all be provided through Plazoom while guests have full access to the cable TV service that the hotel subscribes to.

Business travelers that need Internet access during their say can browse the Web and send and receive e-mail from their rooms via the Plazoom system. Through Plazoom, they can also use their VoIP phones to stay in communication with office staffs, employees and clients. They can setup shop in their room, making and receiving calls on their own “office” phone number without having to go through the hotel switchboard.

Plazoom’s easy-to-use menu system was designed to allow any front desk clerk or night auditor to administer it with only a few minutes of instruction. It can automatically track activity for free or billable services. Small hotels can offer video boards to their guests just like much larger properties can do. Ads paid for by local restaurants, tour operators, dry cleaners and others can be broadcast to the rooms along with dates, times and locations of meetings and conferences being held on the property. Lists of nearby restaurants, taxi and other services can be displayed on a menu with respective addresses and telephone numbers to reduce calls to front desk personnel during peak check-in and check-out periods. Hotels can also promote their own “happy hour” events in the cocktail lounge, daily specials on the restaurant menu, poolside service and other revenue generating offerings. Everything is easily controlled and updated from a computer keyboard in the back office.

About Plazoom:
Plazoom is a product of Los Angeles based Applica, Inc. that specializes in interactive audio and video integration and distribution technologies. Its products include video walls, matrixes and digital signage solutions. Plazoom offers unique, versatile solutions for customers wanting to increase revenue and simplify operations. Applica, Inc. develops innovative software and hardware products that utilize the multi-user capabilities of Linux and Windows operating systems and globally licenses, sells and distributes a variety of software and hardware products. Plazoom and Applica are trademarks of Applica, Inc.

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Contact Information:
Bill Berdux
Applica, Inc.
Telephone: 818-565-0011
www.applica.com